Atlanta, GA - The insurance brokerage firm, Fulcro Insurance, strengthens its operations in the United States. The 38-year-old company recently launched its new advertising campaign Up Your Game, focusing on the Hispanic market where the firm’s risk management expertise is currently positioned optimally and effectively. Additionally, the company has bolstered their executive team to strengthen their sales force in the midst of a highly competitive market.
The Up Your Game campaign will be implemented digitally, and focuses on strengthening Fulcro’s position in the States where they already maintain operations in Georgia and Florida, as well as in 18 states on the east coast where they hold practicing licenses.
“Our mission is to raise the game. Life is full of risks for which we can plan. Good players see the entire playing field, identify potential risks and are able to predict the best moves,” said Enrique Pérez-Blanco, partner and director of Fulcro Insurance’s operations in the United States. "At Fulcro, we carry out a rigorous evaluation of each one of our clients. Our recommendations on which insurances to acquire will always be in favor of the client, both in terms of coverage and cost-effectiveness. We call this upping your game."
In addition to the Up Your Game campaign, Pérez Blanco announced the new appointment of Louis Cortéz as Fulcro’s Director of Business Development in the United States. Louis has more than 20 years of experience in the insurance industry including several positions at Nationwide. He holds a BA from the University of Florida and is a Certified Insurance Counselor (CIC), and Commercial Lines Coverage Specialist (CLCS) who provides expert management and advice to the firm’s clients.
Likewise, Rubén Jordán-Blanes, partner and vice president of the company’s Construction practice, will now be operating out of the firm’s Orlando offices. Fulcro Insurance, Orlando,opened its doors five years ago as a response to the rapid growth of the Hispanic market in the region, namely caused by the large migration of Puerto Ricans to Central Florida. The appointment of Jordán-Blanes in Orlando is part of Fulcro’s strategy to strengthen and further develop the region’s Commercial sector and its operations in the 18 states where they are licensed to practice.
“With the appointments of Louis and Ruben to our Atlanta and Orlando offices, we seek to strengthen our relations with small and medium-sized businesses in the region, especially within the Hispanic community. We have had the opportunity to advise Hispanic businesses in their expansion within the United States and we see a great opportunity to position ourselves as their insurance ally,” said Pérez Blanco.
Fulcro Insurance is an insurance brokerage firm with close to 40 years of service. It provides services for all lines of insurance, including: construction, benefits, personal lines, commercial, and claims. The firm currently operates in the United States, Puerto Rico, and the Dominican Republic, with brokerage licenses in 21 markets.